If you’re looking to advertise with The Skald’s Circle on our podcast stories, you’re in the right place. Find out all advertisement/sponsor options we offer below. If you have any questions, please reach out to us.
Advertising With The Skald’s Circle
Podcast listeners act on the advertising they hear in their favorite podcasts. Unlike traditional advertising, which can be a risky investment trying to get people to listen to your full ad — let alone conversions to customers —advertising with The Skald’s Circle puts your ad into the ears of our dedicated podcast listeners.
We pride ourselves on flexibility to make an advertising plan that works for your business. As such, we offer both native and dynamic ad options. We prefer to record all ads based on copy that you provide us, and we record these ads at no cost to you.
Native Ads
Native ads are placed in the source audio of all episodes, and your ad will remain as part of that episode for all time.
Pre-Roll – $12 Per Episode: 15 to 30-second ad that is inserted near the beginning of each podcast episode. Available for Wednesday and Saturday episodes.
Mid-Roll – $23 Per Episode: 30 to 60-second ad that is inserted between chapters/stories. Available on Saturday episodes only.
Post-Roll – $12 Per Episode: 15 to 30-second ad that is inserted near the beginning of each podcast episode. Available for Wednesday and Saturday episodes.
All ads must run for a minimum of four episodes. Bundle discount is available for larger packages.
Dynamic Ads
Dynamic ads are dynamically inserted into each episode that The Skald’s Circle has ever published. Your ads will reach more ears, however, after your campaign has ended your ad will no longer be a part of those episodes.
Pre-Roll – $5 per 1000 downloads: 15 to 30-second ad that is inserted near the beginning of each podcast episode. Available for Wednesday and Saturday episodes.
Mid-Roll – Unavailable for dynamic ads
Post-Roll – $5 per 1000 downloads: 15 to 30-second ad that is inserted near the beginning of each podcast episode. Available for Wednesday and Saturday episodes.
All ads must run for a minimum 10,000 downloads. Bundle discount is available for larger packages.
Bundle Pricing
Native Ad Bundle:
Wednesday Episodes: Includes Pre-Roll and Post-Roll Ads
- 4 Episodes: $22 Per Episode ($8.00 savings)
- 12 Episodes: $20 Per Episode ($48.00 savings)
- 24 Episodes: $15 Per Episode ($168.00 savings)
Saturday Episodes: Includes Pre-Roll, Mid-Roll, and Post-Roll Ads
- 4 Episodes: $44 Per Episode ($12.00 savings)
- 12 Episodes: $40 Per Episode ($84.00 savings)
- 24 Episodes: $33 Per Episode ($336.00 savings)
Ala-Carte Native Ad Bundle:
For lengths of 24 episodes, please contact us to see if special bundle pricing is available
- 12 Episodes
- Pre-Roll – $11 per episode ($12 savings)
- Mid-Roll – $21 per episode ($24 savings)
- Post-Roll $11 per episode ($12 savings)
- 24 Episodes
- Pre-Roll – $9 per episode ($72 savings)
- Mid-Roll – $19 per episode ($96 savings)
- Post-Roll $9 per episode ($72 savings)
Dynamic Ad Bundle:
For larger packages, please contact us to see if special bundle pricing is available
- 35,000 Downloads
- Pre-Roll – $4.50 per 1000 downloads ($17.50 savings)
- Post-Roll $4.50 per 1000 downloads ($17.50 savings)
- 50,000 Downloads
- Pre-Roll – $4.00 per 1000 downloads ($50.00 savings)
- Post-Roll $4.00 per 1000 downloads ($50.00 savings)
- 100,000 Downloads
- Pre-Roll – $3.00 per 1000 downloads ($200.00 savings)
- Post-Roll $3.00 per 1000 downloads ($200.00 savings)
Our Audience
Please contact us for an up-to-date snapshot of our audience to see if we meet any specific audience needs that you require. As a general guideline, as of June 15, 2020, our audience is:
- Mostly based in the United States (73.32% of listeners)
- Our main platforms are Apple Podcasts, Spotify, and Android OS for downloads
- We are listed on many other platforms included Podbean, Pandora, iHeartRadio, Google Podcasts, and much more
- We have around 520 active subscribers
- Statisically, using the data provided by Podbean, this will equate to around 329 new people interacting with your brand due to advertising with us
- We receive over 7,400 downloads per month
How to Get Started
Contact us by filling out the form below. We will get in contact with you about how to proceed and to answer any questions you may have.